Quick Rundown

Thank you for your interest in learning more about me!

I’m passionate about helping organizations positively impact the world and simplifying the processes that enable people to be their best selves.

I believe that boils down to 2 areas: Sales and the Mind

I have been researching the psychology and neuroscience of human performance for over a decade and have been in sales for over 17 years. My motivation comes from losing my business mentor to suicide, my Mom’s battle with cancer and my Dad’s successful career in sales.

Throughout this website you will find articles and strategies that bring together my passion for sales, science and human performance.

In Sales:

If you know how to sell, you’ll always be able to provide for yourself and your family. You will be able to create a successful career, build lasting relationships, companies will want you to hire you and customers will want to work with you.

To me it’s not about ‘selling’; it’s about having the confidence to be yourself in any given situation and effectively articulate the value you can provide; while being able to build trust by connecting with people on an emotional level……Whether you are in a meeting, an interview, meeting new friends, at a networking event or a party…you want to be able to do that. That is why I believe sales skills have the power to upgrade your entire life.

You don’t need a degree, nor do you have to be a naturally gifted sales person (I am not at all). You just need the right system to follow, a hard work ethic, deliberate practice and the interest to learn. With that you can compete with the best of the best and create the life of your dreams. 

The challenge is your business, career and sales success is predicated on your mind. And typically in business you can identify your ineffective behaviour and trace it back to an underlying faulty belief. 

With Your Mind:

It’s all about being aware of the thought patterns and habits that are leading to ineffective, counterproductive behaviour such as: bad time management, repeated poor decisions, stress, consistently missed goals, self-sabotage, fear of rejection, worrying what others think of you, stage fright, mental blocks during important meetings etc. 

Then taking that awareness and training your mind like a muscle to respond differently in those situations to produce a different result that aligns with the person you want to be at work and in life.

Then finally aligning your mind with a simple sales process that factors in the psychology and neuroscience of how you sell and how your customer buys.  

Why Neuroscience and Psychology? 

For over a decade I have researched, broken down and analyzed every aspect of human development in neuroscience, high performance and psychology. I created ‘Disruptive Performance’ to provide a practical yet science based approach to sales and human performance in business.

My passion is simplifying things….I hate complexity…..like a lot.

However, in the age of information overload, there are so many books, articles and podcasts on sales and personal development….it’s overwhelming to say the least….and when you factor in trying to understand the psychology of how people think while in the heat of a sales meeting, it can overcomplicate things and get in the way.

The easiest way to cut through the BS and simplify things, is if we understand how our brain and body operates. That understanding provides us with a new level of self-awareness, emotional and social intelligence. When you use strategies that are backed by science, you have full trust in your actions which is a key to high performance. I’ve taken all of the sales training, career experience and books I have read and recognized the consistent patterns and simplified them into my own approach.

My Business & Background:

Since starting my business, I’ve spoken to audiences of 500+ people, worked with Fortune 500 companies and have written for TIME, Fast Company, Live in the Grey, Business Insider & Entrepreneur Magazine; and have been interviewed on CTV News and quoted in the New York Post. Tony Robbins has contacted me about my work and shared my articles and charity work with his 3 Million+ followers.

My career has consisted of working as a Sales Management Consultant on campus at Microsoft Headquarters and being the #1 sales rep for other technology companies. Successfully selling technology to Fortune 500’s, government, municipal and educational markets while receiving President Club Awards along the way.

Currently I am the Director of Sales for a Vancouver based technology company. Where I am designing business development strategy to bring new product to market and building a high-performance sales culture. Reporting directly to the CEO and working closely with the engineering team to accelerate, scale and evangelize our product. I’m focused on developing a replicable sales system from cold call to deal close and a streamlined on-boarding process. While leading and growing a sales team with a focus on peak human performance and new sales training methodologies.

Detailed Biography and Background

Here is a more in-depth look at my past and where my inspiration comes from.

My Personal History (not in chronological order)

My Mom who passed away from cancer in 2012, began teaching me personal development in my late teens. She has been my biggest inspiration as I saw her fight cancer head on via natural treatments. After being told she only had a few months to live by doctors, she was able to defy the odds, put her cancer in remission and live another 3 years. She became a student of the human body, mind and spirit. Despite the circumstances, I was fortunate to be surrounded by such advanced, forward thinking information. She was way ahead of her time, as everything she shared with me then is becoming mainstream now.

Her goal was to beat cancer for good and share with the world how they could do it too. I promised her that I would continue on her mission by making a difference in the world and improving the lives of as many people as possible. I began writing on the first anniversary of her passing and dedicate what I do to her.

My Dad and Sister, have always been my biggest supporters. I’ve been fortunate to have a Father who always believed and trusted in the life decisions I made for myself. His successful career in sales is how he provided a great life for our family. His work ethic, professional success and family first focus has inspired me to follow in his foot steps. I wouldn’t be close to where I am today if it weren’t for his guidance and love. Despite my Sister being three years younger than me, I am fortunate to call her my role model; as she has taught me more about life values, integrity and inner strength than she knows.

One of the most impact times in my career was when I was working as an Account Executive for a technology company. At the time my Mom’s battle with cancer had gotten quite worse and I wasn’t able to concentrate or perform at my normal levels at the office. Throughout the difficult year I was sitting in the middle of the pack out of all the other sales reps in terms of revenue. Eventually it got to a point where I could only work half days as I wanted to spend as much time with my Mom.

What was interesting though was in those 3 months before her passing and only working a few hours a day I sold more than I had all year and became #1 in the company. It doesn’t logically make sense how I was able to achieve this given the stress I was under and working less hours. But I believe it boiled down to some key principles that every sales person should live by.

Focus. Purpose. Clarity.

Because I only had a few hours to work each day, I became ultra focused on my core priorities: make calls and close deals. That was it.

Most sales reps (including myself) make their day more complex and busy than it needs to be which cripples their productivity and ability to manage time. I came into the office early and ripped through my calls as quickly as I could. I wasn’t distracted by websites, my phone or other people. I was completely fine telling colleagues NO if their request didn’t align with my mission for the day. On top of that intense focus, I had purpose. My purpose was to help my company succeed, carry my weight as a sales rep and make money to support my life and that of my family in the limited time I had.

This clarity over my daily plan and this purpose that pulled me forward absolutely destroyed any fears I had of making cold calls or asking tough questions to my clients. Those 3 elements simply translated into consistent action which produced results fast.

In 2009, my business mentor, former personal training client and former boss, took his own life. It was one of the most shocking things I had ever experienced and made me realize that it doesn’t matter how much money, success or love you have in your life, we all face our own unique and very personal challenges. This is a big reason, I enjoy working with leaders because I know how difficult it is when you are at the top. It’s hard to know where to turn when everyone comes to you for help. Whether I am advising an executive or being used as a sound board to discuss ideas and issues, I enjoy every minute of it.

At the age of 18 years old, I began my own personal training business, working with clients throughout Vancouver, Canada. I was fortunate to train at one of Canada’s premier Private Clubs in the Arbutus Club and the largest chain in BC, Steve Nash Fitness World. Working with corporate executives gave me a unique perspective into their lives, challenges and what they go through on a daily basis. It has definitely provided an incredibly strong foundation for my coaching business.

After Personal Training, I ventured into the technology industry becoming one of the top sales representatives and achieving 100% of quota for multiple technology companies. I also worked as a sales management consultant at Microsoft at their headquarters in Redmond, WA; and also with a technology startup in Vancouver. I valued these times in my life, as I went from seeing the inside workings of a Fortune 100 company to the ground floor of an exciting startup. As my consulting business grew I began delivering keynotes and sales training to Fortune 500’s and other multi-national companies.


Over the past two years I have hosted the Vancouver Basket Brigade during the holiday season. It is based on Tony Robbins and his foundation which helps feed people in need. I also sit on the board of a Vancouver charity called CLICK (Contributing to Lives of Inner City Kids). I feel I learn the most about myself and human nature, when giving back and working with families in less fortunate circumstances.

Thank you again for learning a bit about my past. I’d be honored if you would join the Strategic Mail list so I can send you a new free strategy when released.

* This site is in honor and in loving memory of my Mom, Louise Young. ~ 11/26/1952 – 10/25/2012 ~